The Importance of Great Content in Marketing

We are drowning in content. And with that, nobody really likes the idea of spending minutes surfing the internet, only to bump into a poorly written article. One to be considered a waste of time. No, that’s just not what you were looking for!

But let’s face it, though it is important to write good content, writing good content is not really a breeze. It takes some knowledge of knowing what people in the different niches are looking for. It has to do with using the right jargons, proper outline, good SEO, excellent sense of what’s happening out there and a keen eye for uniqueness.

If you are a business, creating good content is key. This will help you build strong relationships with your clients and prospects. Your content must stand out to your target audience. They must not only read it, but they should should also enjoy it and this should further translate to conversions. Writers or content creators have to take the characteristics of content in mind as they create their piece.

There are many characteristics to take into consideration if you want to put a good piece of content out there and have it rank properly in the different search engines. There are things one must employ whether you’re creating a blog, vlog, video, graphic piece, just about anything you wish to polish on the world wide web.

Here are a few of the many characteristics of a good content:

  1. Readable

A good piece of content is readable. Period. Nothing is more important than making your audience understand your language. Many factors determine the readability of your content. These include, but are not limited to: grammar, sentence construction, terminology, jargon and spelling. Think readability before you write.

  1. Findable

What’s the point in creating a piece of content that People will have great challenge finding?

You want your content to rise to the top of search engines. This can be helped by proper SEO tricks, but I don’t think anything really beats creating a great piece of content with excellent keywords all in the right places. This helps to make your article searchable or discoverable. So next time you intend to write a blog post, create a YouTube video, make a graphic piece or so, think findability!

  1. Valuable

What is your content creation worth?

Are you just wasting your time?

People want to find value in what they read, watch or listen to. In a busy world like the one we live in, content must be value-traded. Make sure your written content as well as your audio-visuals are value-packed. A good place to get real value in content is right here.

  1. Translatable

Because many emerging markets such as China and India have driven huge increases in global trade in recent times, you want to think semi-global, if not global when you create your content.

Is your content translatable?

To reach and satisfy consumers in these markets, businesses must localize their content into more languages. Make your writing clear and readable in order for it to be translatable.

  1. Consistent

Your audience will always be on the look-out for content from you. If you become inconsistent with your writings, then you stand the potential of losing your audience. People are considered content-gullible. Hence, you need to be posting on a regular basis. Put an article out frequently. Consistently is key!

  1. Engaging

People have enough troubles to think about. The last thing they want to find is another trouble – your content.

Make your written pieces, your videos and graphics very engaging. People want to feel like they’re a part of your content. They want to be involved emotionally, mentally and so on. An engaging content is more likely to get followed upon and shares than a dead-beat piece.

Now when we say content, the first thing that comes to people’s mind are words. They immediately have a written mental picture. They hear blogs, they see essays, they understand stories. But so many with that view are leaving a huge chunk on the table, simply because they didn’t think graphics.

Yes, graphics form beautiful content pieces. Have you heard that a picture is worth a thousand words?

It’s true and that was an understatement. A graphic content is worth millions of words.

So, why graphics?

Graphics speak volume.  It results in tremendous following, great engagements and lasting relationships.

Next time you think of creating a piece of content, think graphics, and that’s a good place to start.